Marketing Specialist | CRM & Lifecycle

Bring your passion and feel the energyJoin a dynamic and creative marketing team, working across the disciplines of Digital MarketingIf you’re someone with a passion for drinks and a thirst for knowledge, there’s always something ahead for you hereWe pride ourselves on being a team of commercial digital marketers that drive innovation and business results. We care deeply about our team and focus on providing the right level of training and support to nurture and grow them into Australia’s most innovative and inspiring digital marketers. The Marketing Specialist - CRM & Lifecycle will be responsible for the development and execution of multi-channel campaigns, from concept to execution. Partnering closely with eComm and other marketing teams on end to end campaign planning, the focus of the channel will be across email, push notifications, and SMS. The role will primarily sit with the BWS CRM team, however there will be opportunities to work across other brands in our Endeavour Group portfolio depending on workloads and Group priorities. You will be responsible for campaign planning and the day to day execution to drive traffic, optimise conversion and engagement, customer advocacy, and achieve financial and customer targets.Sound good? Read on.

Here is a taste of what you can expect in this role:Manage the end to end development and execution of the business as usual CRM calendar in collaboration with marketing, ecommerce, product, and data teams whilst keeping the customer’s journey top of mindBrief each campaign to an external agency for design and creation.Continuously test and optimise CRM campaigns, to derive insights into customer segment behaviour and maximise engagement and conversion along with building audiences using core customer attributes in Responsys and AmperityFoster strong relationships across marketing, creative, ecommerce, technology, merchandise and operations team members to support the channel strategyIn collaboration with the CRM Marketing Manager, utilise the Oracle Responsys platform to develop innovative dynamic content, lifecycle trigger programs, and campaigns across different direct comms channelsTrack, report and analyse campaign performance data to provide regular reporting to the businessDevelop and present CRM decks using channel and customer analysis to the wider BWS business and marketing team